Thursday, June 19, 2008

Edun Live launch new website

In Collaboration with VIRTUE Worldwide, EDUN LIVE creates a new virtual home on the web, expanding its blank B2B tee range to a young, hip audience. EDUN LIVE is the sister brand of EDUN, the socially conscious clothing label founded in 2005 by Ali Hewson and her husband Bono.

EDUN LIVE’s mission is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank tshirts. From the sourcing of the African cotton to the spinning and knitting process, all the way to the manufacturer, EDUN LIVE t-shirts are 100% African. This means that the economic and social benefits of each step of the value chain remain with, and have a direct impact on those who make EDUN LIVE products.

The tshirts can be bought individually or in bulk for printing. Visit site for more details.

1 comment:

india flint said...

and do EDUN dye their garments using eco-sustainable dyes as well? so many labels profess to use eco-friendly materials and yet still use dyes synthesized from petrochemicals...here's a link to a designer using only plant dyes (without adjunct mordants)www.indiaflint.com